Video conferencing have become a relied-upon method of communication for enterprises of all types and sizes. We can even say that video conferencing in business has reached the stage where it is viewed as a necessity to the internal and external communication of any enterprise. Furthermore, many employees have stated that video conferencing is their preferred tool of communication in the year 2018. The advantages of this technology would make clear why preference is given to video conferencing over any other method of communication.

Improved communication

As a species, we are equipped with more than our hearing to establish communication with each other. It is no secret that body language is part of the communication and video conferencing allows participants to get more humane communication. This would minimize the margin of miscommunication which renders this tool of communication a quite effective one.


In long audio calls, participants tend to zone out or have their sight set on an element in their environment. With video conferencing, eye contact can be achieved translating to superior levels of engagement. With all eyes on us, we tend to use all the communication skills required.

Optimized meeting attendance

By eliminating time and space barriers, video conferencing allows attendance by dispersed teams and/or clients. With the video recording capabilities, any individual who needs to be in loop of any meeting or training can now access the recording at a suitable time. This results in the attendance of all concerned parties, in one way or the other.

Structured Meeting

When people are calling from different locations, start and end-times are generally defined prior to the video conferencing, which means that participants are more likely to stay focused on the discussion throughout the meeting.

Enhanced Training

Video conferencing is a great way of acquiring knowledge beyond the obstacle of distance. Even if an enterprise’s size doesn’t allow for a training department, video conferencing offers medium and small enterprises the opportunity of giving their employees training.

Not long ago, video conferencing was retained for large and international companies as they required expensive and complex equipment. Today anyone with a laptop, smartphone or tablet can join a meeting or training session. For increased productivity and efficiency enabling people across distance to collaborate is key. Creating a virtual face-to-face meeting with video conferencing is cost-effective, expandable and flexible making it in the reach of everyone from solopreneurs to international companies.