As you may well know, businesses now rely heavily on visibility, and any company striving for success implements in their marketing efforts all available communication outlets to spread its message across. Embracing technology has helped companies launch big, grow their sales or simply stay in the game and in line with competitors. One of the communication outlets had always been signage, and with technological advances, it evolved into digital signage. Digital signage is widely used for getting communication results that go above and beyond. According to research by Digital Signage Today, it’s by far the most effective way to reach customers, enabling a recall rate of 83% and an ability to capture 400% more views than a static message. In this article, I’m gonna explain why professional communicators and managers turn to digital signage to convey their important messages.
Run time-sensitive ads
One of the limitations of traditional signage is the time needed to print. Digital signage is connected to the internet which means that fresh ads can be displayed quickly and easily. This is especially useful during holidays shopping time, or to promote flash sales during certain hours.
Traditional signage takes considerable time, effort, and money while creating ads for the digital screen takes far less effort and is way less expensive. This allows businesses to spend more on their targeted and local campaigns. Moreover, you don’t need a big team to operate it, as a matter of fact, you can even rely on one employee to do get the job done.
Digital signage can be interactive
Interactive digital signage solution allows customers to touch, swipe and interact with the digital signage panels. The interactive App interfaces can be animated with carousels, showreels, galleries, videos, eBrochures and much more, thus allowing for an immersive costumer engagement. QR codes can be added to give customers the ability to download the content on their smartphones or tablets.
Any ROI measurement is based on data analytics. An easy-to-use dashboard that combines all your digital signage analytics into one digestible view. This allows for quick testing and adjustment to marketing tactics if needed or gives confirmation that the campaign delivers and can be rolled out to more locations.
Digital signage lets you leverage video
A video conveys huge amounts of information in a short time and tells your story better than any other formats. When the display utilizes video, one of the benefits of digital signage is that it results in higher recall compared to static ads. Statistics show that about one-third of shoppers will purchase a product after viewing a video ad.
Digital signs increase sales.
Digital signage sales boost is a direct result of brand awareness, high customer recall & retention, as well as the fast data collection. In fact, for every $1 invested, research has shown a return of $4 to $6.
Digital Signage Solutions aren’t only meant for the marketing industry but rather have an adaptive role as communication itself is central to all our interactions as a species. Digital signage has many applications such as, but not limited to, the applications below :
Digital signage can be found in installations around schools, college and university campuses. They help students find their way around campus, display important information, and in case of emergency, they would display evacuation notices, urgent messages, and alert notifications. The ability to switch between regular and emergency content is one of the key advantages of digital signage over other forms of communication.
Queue Management & Infotainment
Digital signage displays can provide useful information, infotainment content and redirect visitors to someone who is available to assist. We often find these in motor vehicle offices, courthouses, and other government offices. The purpose is to provide visitors with a more pleasurable experience by reducing perceived dwell times. Digital signage based queue management is also used for redirecting shoppers to an available cashier or pointing bank customers to an available teller. Queue management content can be used on its own or mixed in with other infotainment content.
Wayfinding signage is meant to provide directional assistance to get from point A to point B. Wayfinding content can be as simple as a directory with a set of directions or a fully interactive, 3D map that shows an animated path to the destination. With QR technology and iBeacon, the content can be downloaded to the visitor’s smartphone. Wayfinding is popular in malls, museums, government offices, shopping malls, arenas and theatres, trade shows and more.
In conclusion, in an age running on information, digital or other, digital signage provides the right information, at the right place, at the right time, which in itself the greatest value of our time.